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The goal of BIRKENSTOCK is to enhance the quality of customers with their products. At the heart of the brand is the distinctive, anatomically designed footbed. BIRKENSTOCK was the pioneer of this innovative concept and has also established the term "footbed" as we know it today. This revolutionary idea not only created a new market but also serves as a fundamental inspiration for all our endeavors, present and future. BIRKENSTOCK believes that their footbed should be accessible to everyone.