We are not models
But we like to show our style, on real women like us.
Conscious and modern fashion from the heart
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  • about us

    House of Lena | Utrecht - Contemporary Fashion and Modern Essentials for her.

    House of Lena is set to inspire the woman who enjoys fashion that connects with her city lifestyle. We bring an inspirational mix of high-end designers and ready to wear labels such as Christian Wijnants, Samsøe Samsøe, KASSL Editions, Hope, Monique van Heist, Adnym, Róhe, mbyM, Norr, inDRESS, Hi-Tec, Mads Nørgaard and many more. Think classic shapes and timeless touches. Your everyday, effortless wardrobe with the occasional twist of flair.

    Service with a smile included. We love to make you shine! 




    Meet Babette, a young entrepreneur who has dedicated her life to building the world of House of Lena from the ground.

    The story begins in 2018 when Babette, after many years of experience in almost all areas of the fashion industry, decides to start her own fashion business. Originally graduated as a product designer, she takes the plunge, writes a businessplan, designs her own shop interior and so the adventure begins. She names House of Lena after her grandmother, to always stay close to her self and stay connected to her personal inner guide. Her goal is to create a heartwarming space in which she can make as many women as possible feel good about themselves and to help them with an outfit in which they feel strong and confident. 

    With a keen eye for detail and a deep appreciation for classic elegance, she picks pieces that are both timeless and cutting-edge. From sleek and stylish dresses to tailored suits, the House of Lena collections are the perfect embodiment of modern chic. Babette is constantly pushing herself to stay ahead of the curve, always exploring new trends and designers. But at the same time she never loses sight of the pure elements that have made fashion great for generations. With a goal of finding the perfect balance of classic and modern style, the collections are always fresh, exciting, and incredibly appealing.

    Together with her experienced team, they bring passion and expertise to every customer interaction. Always ready to help shoppers find the perfect outfit for any occasion, committed to take time to listen to each woman's unique needs and preferences. Wether it's helping you out to find the perfect pair of jeans or providing styling advice for a special event. At House of Lena they understand that fashion is about more than just looking good - it's about feeling confident and comfortable in your own skin.




    Would you like to visit the store in Utrecht and browse the amazing collection? This is the address:

    Wenenpromenade 2, Utrecht, The Netherlands


    But of course you can shop online 24/7 and if you need any help on sizes or style advise the team will be very happy to help you out! With love X

    House of Lena 4,9 / 5 - 12 Reviews @ google
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