xirena

XíRENA, a women's fashion label, was created by creative director Dierdre Roffoni, taking inspiration from the laid-back bohemian vibes of the Spanish coastal town Formentera and the 1970s hippie styles of California. The brand's name, XíRENA, meaning "mermaid" in Spanish, reflects this connection to the sea.

Each piece is designed with an effortless, carefree spirit in mind and is made exclusively in Los Angeles. XíRENA's collection includes lingerie, swimwear, and versatile ready-to-wear clothing, perfect for the beach or the city.

Dierdre Roffoni, a California native with a passion for travel, founded XÍRENA after being moved by the beauty and charm of Formentera, Spain. The brand is recognizable by its signature red bar tack and remains timeless and effortlessly stylish with each new season.

XíRENA's focus is on using the softest fabrics and creating the most comfortable shapes, ensuring that each piece is Made to Live In. Explore the XíRENA brand online and discover your new favorite wardrobe staples.